Yoana GCSE Media

How Media Companies Classify Audiences Media companies group us using demographics, which basically means sorting people by things they can't really change. This includes stuff like age, gender, ethnicity, location, and income/social class (which they usually call the ABC1 scale). By looking at these categories, companies can figure out exactly who is most likely to buy their products, instead of just guessing and wasting money on advertising to the wrong people. Young and Rubicam’s Seven Psychographic Groups The seven different psychographic groups that Young and Rubicam use to profile audiences are: The Mainstream (people who like what's popular and safe) The Aspirer (people who care a lot about status and trends) The Succeeder (high achievers who want control and stability) The Reformer (people who care about values and the environment) The Explorer (people who look for discovery and new things) The Struggler (people who look for escape and live for the moment) The Re...

  WWW: A fantastic start to GCSE Media Studies – you are completely up-to-date on your blog tasks and you have shown originality and flair in your responses. I really enjoyed reading your Black Swan analysis – that is the standard we need in all tasks. EBI: The main thing to work on is the depth and detail of your written work on the blog using more media terminology and using PETA paragraph structure. Your Denotation and Connotation blog task could be more extensive in its analysis. It is fantastic that you are ahead compared to the others in the class, but that extra bit of detail will give you that edge and potentially higher grade. LR: Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below. Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need...