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Demographics and Psychographics

How Media Companies Classify Audiences Media companies group us using demographics, which basically means sorting people by things they can't really change. This includes stuff like age, gender, ethnicity, location, and income/social class (which they usually call the ABC1 scale). By looking at these categories, companies can figure out exactly who is most likely to buy their products, instead of just guessing and wasting money on advertising to the wrong people. Young and Rubicam’s Seven Psychographic Groups The seven different psychographic groups that Young and Rubicam use to profile audiences are: The Mainstream (people who like what's popular and safe) The Aspirer (people who care a lot about status and trends) The Succeeder (high achievers who want control and stability) The Reformer (people who care about values and the environment) The Explorer (people who look for discovery and new things) The Struggler (people who look for escape and live for the moment) The Re...

Blog feedback and learner response

  WWW: A fantastic start to GCSE Media Studies – you are completely up-to-date on your blog tasks and you have shown originality and flair in your responses. I really enjoyed reading your Black Swan analysis – that is the standard we need in all tasks. EBI: The main thing to work on is the depth and detail of your written work on the blog using more media terminology and using PETA paragraph structure. Your Denotation and Connotation blog task could be more extensive in its analysis. It is fantastic that you are ahead compared to the others in the class, but that extra bit of detail will give you that edge and potentially higher grade. LR: Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below. Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need...

Camera Movement & Editing - Blog Task

  1) Camera Movement The camera slides sideways: The camera glides along next to the main guy while he moves his hands across the glass screens. The director probably did this to show how smooth and in control he is, almost like he’s conducting an orchestra. It makes us feel like we are moving through the room right next to him. The camera lifts up high: The camera starts low down and then sweeps all the way up to the ceiling to show the whole room from above. Spielberg uses this to show how massive and high-tech the building is. It makes the audience feel really small compared to this huge, powerful police system. The camera zooms in fast: The camera suddenly pushes in really close to the guy’s face when he spots a clue. The director did this to show that he's suddenly realized something massive. It alerts us that something super important just happened, which instantly builds up the tension. 2) Editing Music allining with actions: The editor cuts the clips so they change perf...

Camera shots and angles

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1. Medium close-up: Shows a character from the shoulders up. It helps the audience see their facial expressions and emotions. 2. Long shot: Shows the whole character and their surroundings. It helps the audience understand the setting and can make characters look vulnerable. 3. Two-shot/close-up: A two-shot shows two characters together and their relationship. A close-up shows facial expressions to help the audience understand their feelings.  The low-angle shot makes the character’s appear powerful and dominant by forcing the audience to look upward at them, which naturally establishes their authority and importance within the scene. By positioning the camera below eye level, the framing heightens the overall tension and drama, making the ongoing moment feel much more intense and serious. Furthermore, this perspective places the viewer in a psychologically subordinate position, creating a subtle sense of vulnerability that deepens the suspense of the environment. In this scene ...

Mise-en scene stranger things analysis

  1. Costume At the beginning of Stranger Things , the characters wear simple clothes that were popular in the 1980s. This suggests that the story is set in the past and helps the audience understand the time period. The scientists wear lab coats, which makes them seem professional and suggests they are working on a secret experiment. 2. Lighting The opening uses dark lighting and shadows, which create a mysterious and frightening atmosphere. This makes the audience feel tense because they cannot see everything clearly. The dark lighting also suggests that something dangerous is happening and makes the audience curious about what will happen next. 3. Setting The opening is set in a scientific laboratory with long corridors and doors. This creates a creepy atmosphere and suggests that secret experiments are taking place. The empty corridors make the building seem isolated and dangerous, which makes the audience feel worried about the people inside.

Introduction to Photoshop'.

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I chose an autumn colour palette because I like the warm colours of autumn, such as orange, red, yellow, brown and dark green. I chose an autumn scene because I love fall.I enjoyed this task because I could be creative and experiment with different colour combinations. I found it a little difficult to decide which colours to use for each part of the parrot and the leaves. If I could do anything differently, I would try blending more colours together to create more detail and make the picture look more realistic.

Denotation and Connotation

The Wateraid print advert communicates meaning to an audience through the use of a symbolic media code. The symbol of the child being sad is being used to draw audience attention to the anchorage text . The use of the phrase "Dig toilets Not graves" could connote that this famine is ruining peoples lives. The producer’s message could be to communicate that this is quite devastating and their advertisement techniques are quite convincing. MY TURN:  https://www.google.co.uk/search?q=RECYCLING+advertisements+with+deep+meaning&sca_esv=080dae4805299e94&udm=2&biw=1440&bih=765&sxsrf=APpeQnv22-NUZ2oSpQqTtlCXxwobQMgr-g%3A1790603003528&ei=-266as_bH8iFhbIPnNvTqAE&ved=2ahUKEwiPxdX_s5GXAxXIQkEAHZztFBUQ4dUDegQIBhAN&uact=5&oq=RECYCLING+advertisements+with+deep+meaning&gs_lp=Egtnd3Mtd2l6LWltZyIqUkVDWUNMSU5HIGFkdmVydGlzZW1lbnRzIHdpdGggZGVlcCBtZWFuaW5nSOwgULsKWIYfcAF4AJABAJgBbKABmQaqAQM4LjK4AQPIAQD4AQGYAgGgAgLCAgQQABgemAMAiAYBkgcBMaAHeLIHALgHAMIHAzAuMcgH...